ExactTarget addresses this important question and more in our second annual
2009 Channel Preference Study whitepaper. In a world where most multi-channel marketing research focuses on what works for marketers, ExactTarget's Director of Research and Strategy, Morgan Stewart, spotlights
consumer preferences. This comprehensive study captures channel preference data on 1500+ consumers in the world of internet and online marketing.
Praise for the 2009 Channel Preference Study:
"These results offer crucial insight into the role of gender, age and-most importantly-message source and content on the consumer's preferred channel of communication. Without this understanding, you can be misled into sending the right message to the right recipient, but in the wrong place."
-Mark Brownlow, Author and Founder
Email Marketing Reports
The 2009 Channel Preference Study builds upon data from our 2008 study to provide you with concrete facts about how your subscribers want to hear from you. Take the guesswork out of your multi-channel marketing - - download the 2009 Channel Preference Study today.