As a marketer, it’s never been tougher to find the right channels to reach your audience. Email? SMS? Podcasts? Twitter? So many new channels can be alluring. But before you pour time (and money) into them, you should know what works.
We recruited Morgan Stewart, ExactTarget’s Director of Research and Strategy, to conduct one of the most comprehensive studies on consumer communication preferences to date. The results just may surprise you.
This whitepaper, the first in ExactTarget’s series addressing the impact of consumer communication preferences on marketing success, will help you take the guess-work out of your multi-channel marketing strategy.
- Find out what consumers really think about different communication channels
- Learn how to better allot your valuable marketing resources
- Understand why preferred communication channel is not synonymous with preferred marketing channel
- See why subscribers should control the means and manner of marketing message delivery
Download the 2008 Channel Preference Survey today, and learn how to develop an informed one-to-one marketing strategy that empowers your subscribers and elevates your marketing results.