Date: Thursday, November 12, 2009
Time: 2PM EST
Panelists Info:
- Julie Katz - Forrester Research
- Morgan Stewart - ExactTarget
- Joel Book - ExactTarget
Do you know what your customers want?
Although multi-channel marketing has become today’s norm, the technological advances that continue to enhance the marketing communications landscape can leave you scratching your head in confusion when trying to determine how to most effectively reach your customers.
In this one-hour ExactTarget webinar featuring Forrester Research’s Julie Katz, we’ll help you navigate the increasingly complex world of customer communication preferences and habits. You’ll walk away understanding:
- The most critical factors in driving multi-channel marketing success
- Why customer preferences and behaviors should guide your messaging channel delivery choices
- How successful marketers are delivering timely and relevant messages through their subscribers’ preferred mediums
- The way social media can help foster positive consumer/marketer relationships
It may still be 2009, but savvy marketers are already planning for 2010. Attend this important webinar today to understand the importance of customer communication preferences, and power your 2010 strategy with the most effective multi-channel marketing initiatives.