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Resources

  1. Hershey Entertainment & Resorts Email Marketing Case StudyTuesday, February 12, 2008Custom profile center, streamlined opt-in process, and strategic cross-promotions help Hershey Entertainment & Resorts boost list size 33%.
  2. CareerBuilder.com Email Marketing Case StudyThursday, November 15, 2007CareerBuilder.com analyzes over 13,000 email combinations using Taguchi testing to drive an 88% lift in conversion.
  3. Global Cloud Email Marketing Case StudyThursday, October 18, 2007Independent Software Vendor Global Cloud uses ExactTarget Embedded to seamlessly offer email marketing capabilities within its software application.
  4. DTE Energy Co. Email Marketing Case StudySunday, July 01, 2007DTE's eConnections newsletter generates over 800 GreenCurrents program volunteers and triples DVD requests received during 2006 in just 24 hours.
  5. Esscentual Brands Email Marketing Case StudyTuesday, May 01, 2007Esscentual Brands implements multi-channel marketing that helped drive 500% online revenue growth in one year.
  6. Hickey Freeman Email Marketing Case StudySunday, April 01, 2007ExactTarget Agency Partner UniteU Technologies uses email and eCommerce to launch 108-year-old brand into the 21st century.
  7. Rocky Top Hospitality Email Marketing Case StudySunday, April 01, 2007East-coast restaurant network revitalizes its loyalty program by driving 20% list growth in 60 days and doubling average open rates.
  8. TAC Email Marketing Case StudySunday, April 01, 2007Building automation solution leader with 80-country presence deploys ExactTarget Enterprise Edition during phased global roll-out.
  9. Kurman Communications Email Marketing Case StudyThursday, March 01, 2007Kurman Communications embraces email to save nearly $100 per media content and achieve public relations prominence.
  10. DSW Shoes Email Marketing Case StudyTuesday, August 01, 2006DSW Shoes uses an integrated email marketing strategy to help drive over 50% of sales with the Reward Your Style® loyalty program.
  11. Fidelity Investor Email Marketing Case StudyTuesday, August 01, 2006Fidelity Investor uses email to revolutionize investor data delivery with a 40-minute market close turnaround.
  12. Motorcycle Superstore Email Marketing Case StudyTuesday, August 01, 2006Online retailer uses the ExactTarget—WebTrends integration to facilitate segmentation, testing, and conversions.
  13. NLG Email Marketing Case StudyTuesday, August 01, 2006NLG and Agency Partner Customer Portfolios create highly-targeted nurturing, promotional, and lights-out marketing strategies.
  14. ULTA Cosmetics Email Marketing Case StudyTuesday, August 01, 2006ULTA Cosmetics boosts ROI by 350% using ExactTarget's Email Optimization and Deliverability services.
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