How do you effectively communicate your message to distinct audiences while still maintaining a seamless user experience? By deploying a robust multi-channel marketing strategy—like the Indianapolis Convention & Visitors Association (ICVA).
Using ExactTarget’s one-to-one communication solutions as an integral part of its marketing initiatives, the ICVA developed a unique multi-channel strategy to engage each distinct audience of visitors, partners, and meeting planners.
The ICVA multi-channel program includes:
- Monthly and weekly emails based on subscriber preferences
- A comprehensive website
- Print catalogs in all Indianapolis hotels
- Podcast of Indy in action
- Blogs about various Indy events
- And more!
If you’re exploring new marketing channels or looking for creative ways to engage your audience across multiple mediums, download the Indianapolis Convention & Visitors Association case study today!