Resources

Email Marketing Case Studies

ExactTarget is proud to help companies of every size and industry deliver permission-based messaging across email, SMS, voice, and landing pages. Below are just a few of our client success stories to help you learn more about how ExactTarget can help you improve your email marketing results. Study the research below, and contact us if you have questions about how ExactTarget's email marketing solutions can benefit you today.

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Room & Board, ExactTarget for Omniture Case StudyThursday, May 21, 2009As it becomes crucial to know the impact of every dollar spent, tracking connections between emails and conversions can be vital to identifying trends in subscriber engagement that lead to increases in ROI.
Majestic Realty Case StudyTuesday, April 14, 2009Real Estate Developer Majestic Realty, Co. uses ExactTarget for Microsoft Dynamics CRM solution to offer powerful email marketing capabilities through a seamless integration with Neudesic, a Microsoft National Systems Integrator who creates solutions based on Microsoft Dynamics CRM 4.0. If you have a need for a customized, integrated solution to delivering and tracking your email marketing campaigns, then this case study's for you.
Perfume.com Case StudyFriday, February 06, 2009By partnering with ExactTarget Strategic Services, Account Management, and Design Services teams, Perfume.com reinvented their online email marketing program to drive a 38% revenue increase during the 2007 holiday season.
Cable Shopping Network ExactTarget for Omniture Case StudyMonday, June 16, 2008By using Omniture web analytics data to drive more relevant, targeted, and automated email messages, Cable Shopping Network has improved site conversion by one full percentage point and estimates that it will increase site revenue by over a half million dollars within one year.
Indianapolis Convention & Visitors Association Email Marketing Case StudyThursday, May 22, 2008The Indianapolis Convention & Visitors Association executes a strategic multi-channel marketing strategy with everything from email and SMS to podcasts and blogs to engage three distinct audiences.
Hershey Entertainment & Resorts Email Marketing Case StudyTuesday, February 12, 2008Custom profile center, streamlined opt-in process, and strategic cross-promotions help Hershey Entertainment & Resorts boost list size 33%.
CareerBuilder.com Email Marketing Case StudyThursday, November 15, 2007CareerBuilder.com analyzes over 13,000 email combinations using Taguchi testing to drive an 88% lift in conversion.
Global Cloud Email Marketing Case StudyThursday, October 18, 2007Independent Software Vendor Global Cloud uses ExactTarget Embedded to seamlessly offer email marketing capabilities within its software application.
DTE Energy Co. Email Marketing Case StudySunday, July 01, 2007DTE's eConnections newsletter generates over 800 GreenCurrents program volunteers and triples DVD requests received during 2006 in just 24 hours.
Email Marketing Case StudiesSunday, July 01, 2007
Esscentual Brands Email Marketing Case StudyTuesday, May 01, 2007Esscentual Brands implements multi-channel marketing that helped drive 500% online revenue growth in one year.
Hickey Freeman Email Marketing Case StudySunday, April 01, 2007ExactTarget Agency Partner UniteU Technologies uses email and eCommerce to launch 108-year-old brand into the 21st century.
Rocky Top Hospitality Email Marketing Case StudySunday, April 01, 2007East-coast restaurant network revitalizes its loyalty program by driving 20% list growth in 60 days and doubling average open rates.
TAC Email Marketing Case StudySunday, April 01, 2007Building automation solution leader with 80-country presence deploys ExactTarget Enterprise Edition during phased global roll-out.
Kurman Communications Email Marketing Case StudyThursday, March 01, 2007Kurman Communications embraces email to save nearly $100 per media content and achieve public relations prominence.
Fidelity Investor Email Marketing Case StudyTuesday, August 01, 2006Fidelity Investor uses email to revolutionize investor data delivery with a 40-minute market close turnaround.
Motorcycle Superstore Email Marketing Case StudyTuesday, August 01, 2006Online retailer uses the ExactTarget—WebTrends integration to facilitate segmentation, testing, and conversions.
NLG Email Marketing Case StudyTuesday, August 01, 2006NLG and Agency Partner Customer Portfolios create highly-targeted nurturing, promotional, and lights-out marketing strategies.
ULTA Cosmetics Email Marketing Case StudyTuesday, August 01, 2006ULTA Cosmetics boosts ROI by 350% using ExactTarget's Email Optimization and Deliverability services.