One-to-one marketing is a constantly-evolving means of driving deep and lasting customer relationships. Voice messaging—which offers a highly-personal connection with the recipient—is a natural complement to other one-to-one communications.
From promotional messages to appointment reminders, emergency notifications to direct marketing campaign follow-ups, Voice has emerged as a powerful addition to your one-to-one communication arsenal.
ExactTarget Voice Messaging Features
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Permission-Based Functionality. Ensure compliance with do-not-call regulations and generate revenue by incorporating Voice messages into your loyalty program strategy.
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Automated Call Transfers. Streamline manual incoming call transfers by automatically routing calls to a ticket office, service line, or other number.
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Tailored Voice Messaging. Simple telephone recording, varied message options, pre-recorded files, and unique introductory and exit messages are all possible with ExactTarget Voice messaging.
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Tracking Reports. Comprehensive data tracking—including actual call receipt, ideal call times, number and duration of received calls, and call-to-action transfers—are recorded for your analysis.
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Message Delivery. Schedule message delivery within minutes, specify a time frame for voice broadcasting, or pre-record and schedule calls in advance.
With ExactTarget’s integrated one-to-one platform, now you can create, deliver, and track Voice from the same user interface you use for Email and Text Messaging.