Today's subscribers are on-the-go. To establish and maintain effective one-to-one relationships, savvy marketers must engage subscribers on their unique terms. ExactTarget Text Messaging helps you create programs that effectively reach those subscribers who prefer the portability and immediacy of mobile messaging.
ExactTarget's integrated one-to-one platform enables you to manage text messages with other messaging types, including Email, Social, and Sites in your strategic communication campaigns. With ExactTarget, you can easily create unique one-to-one experiences to stay competitive in the current and future market.
ExactTarget Text Messaging Features
ExactTarget's Text Messaging offering includes the following core functionalities:
- Triggered Text Messaging to an Individual or Audience. With ExactTarget, you can send personalized, triggered text messages to individuals or large audiences. Text alerts may include promotional information, coupons, or exclusive opportunities. In addition, your subscribers can send in text messages to participate in pre-scripted conversations.
- Subscriber List Growth and Engagement. Solve real business problems with inbound text messaging. Engage subscribers where they're most likely to respond (e.g. at an on-site or off-line event) through text-in programs that trigger emails or text messages. Grow the quality and quantity of subscriber lists by creating programs where subscribers text in data (e.g. an email address) that is passed directly to your ExactTarget account
- International Text Messaging. With international text messaging capabilities, you can send subscriber alerts, promote text capture opt-ins, or trigger text messages that support your organization's unique business needs-in the United States and in 10 countries across Europe and Asia-Pacific.
- Text Tracking & Analysis. Ensure all text messages have been received, and analyze the performance of your text messaging programs alongside your other one-to-one marketing campaigns.
Consolidate your digital communication vendors, streamline your message creation and deployment, and enjoy holistic tracking data across all your digital communication channels with ExactTarget Text Messaging.
Learn why text is next..and the time is now!
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