The ability to extend your personalized, one-to-one relevant communications from email to the web—that’s what you get with ExactTarget’s Landing Pages.
With our intuitive Layout Generator, anyone (regardless of technical background) can build a consistent, branded web presence. Give your subscribers a cohesive online experience with landing pages that communicate your message clearly and consistently with your multi-channel marketing efforts.
ExactTarget Landing Page Features
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Create. Use our flexible, creative development options to realize full design freedom. Use paste HTML to build customized landing pages, or design using our Layout Generator and start from pre-built Quick Page Layout templates. No matter which method you choose, ExactTarget Landing Pages gives you the power to create attractive, professional web pages in minutes.
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Personalize. Easy-to-use personalization strings and ExactTarget’s powerful Dynamic Content feature let you build subscriber-specific landing pages that enhance your one-to-one relationships. Now you can extend the level of personalization your subscribers have come to expect from your emails onto the web.
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Measure. Analyze the impact of your landing pages with ExactTarget's detailed tracking functionality. Designed with easy viewing in mind, you can deep-dive into landing page, email, website, and detailed link tracking data within a single tracking interface to see how all your online marketing gears are working together.
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Access. The more people that visit your page, the greater impact your campaign can have. Easily include metadata in your landing pages to make them visible for search engine optimization.
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Microsites. Combine related landing pages to create a microsite that consistently conveys your marketing message—while retaining the ability to track individual page performance and overall microsite performance.
From stand-alone web pages designed for SEO optimization to personalized customer survey pages, ExactTarget Landing Pages gives you the tools you need to clearly articulate your online message without relying on your IT department.