Email is the heart of one-to-one communications. As a marketer (and consumer) favorite, email is now complemented by SMS, Voice, Landing Pages, and other emerging technologies—but it still offers the most cost-effective way to strengthen customer relationships, increase sales, and maximize marketing investment.
If you’re a B2B or B2C marketer, providing relevant, personalized, and timely email communications to your subscribers can help positively impact your bottom line. If you’re searching for a better way to send emails, look no further.
ExactTarget Email Messaging Features
Whether you’re delivering a monthly email newsletter or sending thousands of real-time transactional messages, ExactTarget can meet your needs.
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Marketing. Your subscribers want marketing messages that matter to them as an individual. You, in return, want visibility into marketing campaigns so you can analyze the success of your efforts and improve your ROI. Whether just getting started with an eNewsletter or managing a large-scale enterprise email program, you'll benefit from ExactTarget's intuitive user interface, sophisticated segmentation tools, 360-degree tracking, and more.
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Transactional. As an extension of your business processes, transactional email messages are mission-critical. Whether it’s a receipt for an online purchase or a shipping notification, transactional messages provide vital information to your consumers. ExactTarget lets marketers reclaim control of their transactional email programs and capitalize on missed marketing opportunities. From our dedicated deliverability services team to our scalable architecture, you can be confident that your mission-critical transactional messages will reach the inbox no matter the volume.
No matter what type of email messages you send, ExactTarget’s integrated one-to-one platform lets you create, deliver, and track all of your emails from a single user interface.