Are you losing sight of what your subscribers truly want from you? Restore your vision to 20/20 with ExactTarget’s integration with Omniture, a leading provider of Web Analytics software.
Our partnership with Omniture makes it easy to conduct and measure a truly closed-loop marketing campaign. The ability to gather actionable, real-time intelligence about your online strategies and marketing initiatives—and subsequently turn that information into more powerful one-to-one communications—ensures your marketing initiatives always remain relevant to your subscribers.
The ExactTarget Solution
An integration with ExactTarget and Omniture lets you:
- Perform sophisticated remarketing to customer segments such as users who abandon shopping carts and forms.
- Effectively measure closed loop ROI.
- Use a single platform for your one-to-one communications.
- Avoid costly IT infrastructure investments.
