Now you can quickly test and optimize website designs, content, and marketing campaigns using ExactTarget's Live Content for Omniture Integration. By automatically displaying the most successful web elements in your emails and landing pages, you ensure visitors see the content and offers most likely to make them convert.
With Live Content for Omniture, you can:
- Provide subscribers with a consistent experience across email, landing pages, and your entire website
- Increase email conversions by leveraging continually optimized content from your website
- Control and change which content is displayed to your email subscribers, even after the email has been sent
Practical Applications
Here are just two of the many examples of how Live Content for Omniture can help you leverage optimized content in your communications:
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Use Optimized Web Content In Email: Insert a Live Content for Omniture Content Area into your email, reference your Test&Target Campaign, and watch as your emails auto-optimize with winning web content.
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Test Content Within An Email: Conduct a Test&Target Campaign without a web component by randomizing test content in your email until a winner is chosen and self-optimized.
In Summary
Increase the effectiveness of every email you send and landing page you deploy by using subscriber attributes and Test&Target to populate optimized content that's proven to drive the most conversions. And best of all? You can create smarter emails without requiring additional resources or content.