Overcome Your Business Challenges
ExactTarget's Product Features solve business problems for over 8,000 customers worldwide by providing a comprehensive toolset categorized by industry challenge. Each category provides specialized email marketing tools from which you can choose based on the specific challenges your business faces, from simple to highly complex. These diverse, easy-to-use features help you conduct professional multichannel marketing campaigns that will do everything from grow your list to integrate your web analytics with email. All through the power of one platform.
ExactTarget Product Features:
- Email Content Management: Manage all creative and digital assets in one place, allowing for control and quick access across channels.
- Data and Email List Growth: Store all subscriber data in one place, across all audiences, allowing for segmentation across verticals.
- Email Analytics and Reporting: Measure the effectiveness of your marketing programs with multiple metrics so you can continually improve.
- Automation: Organize and upload data, send messages, and develop comprehensive campaigns automatically, minimizing human error and increasing efficiency.
- Multichannel Messaging: Honor your subscribers' individual preferences by sending messages through a variety of channels, including Email, SMS, Voice Messaging, Social Marketing, and Websites.
- Integrations: Make your data meaningful with our flexible APIs, work with our 50+ technology vendor partners in the Extensions Network, or integrate with Salesforce, Omniture, Microsoft Dynamics CRM?, or Google, to name a few.
- Administration: Control and configure user experiences, automate the management of incoming messages, and maintain corporate branding with custom logos and color, all with flexibility and security.
- Deliverability Tools: Maintain the highest possible deliverability rates, email rendering, and reputation with the Deliverability and Privacy Team.
- The Platform: Manage massive amounts of data in one highly-safe, accessible, and secure place?ExactTarget's Platform.
Social Networking: Gain access to vast new audiences in the social networking space with Social Forward, 3sixty, and ExactTarget's Twitter Integration.
- International Support: Overcome language barriers and reach global audiences with International Sends, which supports specific languages prevalent in North America, Europe, Asia, and includes standard Unicode and multi-byte support for most global languages.