ExactTarget’s Twitter Integration allows marketers to extend the reach of their one-to-one marketing programs to Twitter. With a single send, marketers can reinforce email messages with a coordinating Twitter status or execute a Twitter campaign alongside an email program.
Through an intuitive interface, you can:
- Update a Twitter status from an email send or landing page
- Tweet directly to your followers
- Create tweet-sized (20 characters or less) URLs for calls-to-action with ExactTarget’s integration with bit.ly
- Extend the reach of email campaigns across social networks while also managing data for email, mobile, social and sites within a single platform
The Twitter integration allows marketers to leverage the power of social media to boost the interactivity of an email marketing campaign by creating a dialogue with customers.
