Deliverability matters. ExactTarget’s Sender Authentication protects your brand, boosts your ROI, and makes sure your reputation is above reproach. To ensure your email is compliant with each ISP’s authentication strategy, ExactTarget offers a complete solution with Sender Authentication that includes:
Private IP Address
ExactTarget's Private IP Addresses let you use your own private network for email delivery. With Private IP, you receive iron-clad security and uncompromised deliverability.
Private Domain & Subdomain Hosting
We also provide optional complete branding of all aspects of an email, including click tracking links, header bounce addresses, and header unsubscribe links. Additionally, ExactTarget creates a subdomain designated for your email marketing efforts that supports the various Sender Authentication ISP requirements.
Reply Mail Management
Streamline your email message responses by differentiating between genuine subscriber requests and messages that don’t require action. With Reply Mail Management, out-of-office replies are automatically deleted, unsubscribe requests are immediately processed, and requests for information can be addressed with an automated response.