ExactTarget's Message Tracking lets you easily see the impact of your email campaigns by viewing subscriber engagement in a highly-visual interface, giving you the data you need to make time-sensitive business decisions.
You can monitor a variety of engagement statistics, including inbox activity over time, Social Forward activity, survey activity, conversion tracking, and more.
With Message Tracking you can:
- Uncover key performance metrics and identify trends in subscriber response
- Improve on the accountability of marketing spend by analyzing data at any given moment
- Identify levels of engagement through analysis of click-through activity
- Easily export specific attributes to create detailed reports