ExactTarget's integration with MailboxIQ (MIQ) offers you unprecedented insight into your customer's inbox. Powered by Pivotal Veracity, MIQ gives you the ability to track deliverability, reputation, and recipient platform preferences at the customer level with insight on how messages perform across mobile, social, search, and traditional Web and software-based email platforms.
With MIQ you can learn:
- Key deliverability metrics by gaining insight into where your customers are engaging with your emails-in the inbox or spam folder-at thousands of B2B and B2C domains around the globe
- The reading platform of choice for your customers-whether it's on the iPhone, in Lotus Notes, or one of hundreds of different email clients
- Whether customer engagement changes by day, time, and campaign, and how many are adding your address to their safe list or reporting your email as spam
- The social network impact of your emails-learn which networks your emails are viewed in most often-such as MySpace, Facebook, Digg, Twitter, and more.
MIQ allows a new level of inbox assurance beyond traditional seed list testing, providing not only a global footprint of deliverability at hundreds of ISPs, but also insight into how subscriber actions affect deliverability at the customer level.
MIQ can easily be integrated into your email campaigns-simply add an MIQ tracking ID to the emails you want to track. Log in to the online reporting to see cumulative or campaign-based reports. Monitor and improve campaign ROI over time by sending smarter emails that match the platform and engagement preferences of your customers.