Retailers use ExactTarget Live Offers to send relevant, timely deals and discounts that support their overall loyalty marketing campaigns. Live Offers lets you:
- Create inventory-driven offers for segments of your subscriber base
- Extend special deals and/or discounts to target groups based on geography, consumer behavior, or any other defining parameters
- Create offers that are displayed upon subscriber open (versus time of send) for a more personalized approach
- Grow your loyalty program with relevant offers for your most engaged customers
- Distribute, control, and track the redemption of your offers to help guide future campaigns
