With ExactTarget’s Data Filters, marketers can easily craft a detailed, precise, and exclusive segmentation statement to access relevant data sets and power highly personalized digital communications.
Via an intuitive user interface, Data Filters let you:
- Use an expandable set of AND/OR statements to create complex filters based on multi-dimensional criteria.
- Leverage Measures (within a Data Filter) to access aggregated subscriber behavioral data, such as clicks over time, opens over time, unsubscribes over time, and various other activities related to email behavior.
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Craft detailed segmentation statements and generate a subscriber list — without IT intervention.
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Aggregate data from wide range of sources, such as ExactTarget, Omniture, Salesforce, or additional back-end business systems.
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Store existing Data Filters and use them indefinitely for future segmentation needs and to identify patterns of behavior.
- Explore options for creating more effective, strategically-timed communications with Automated Interaction Management.