Content Creation Tools
Whether you're pasting in your own HTML code or relying on ExactTarget's intuitive WYSIWYG editors, our wide range of content creation tools will help you create professional emails that match your brand. Image, content, document, and survey libraries mean that you can store all your digital assets in ExactTarget.
AMPScripting
If you’re a talented developer, we’d like to empower you to write advanced logic with our own proprietary programming language, so you can help deliver the most relevant content to your subscribers. We call it AMPScripting. You can incorporate multiple data elements—both subscriber and relational data—to determine the most effective content to display, when, and in which order.
Content Syndication
If you've invested in your website, ExactTarget's Content Syndication is a powerful way to leverage your web content, including product and inventory information. Retrieve external HTML code and embed the content into the body of your email—without requiring IT assistance. You can even specify whether the content is syndicated upon creation, send, or open.