Designed for the unique needs of marketing service providers, the ExactTarget Agency Edition provides a comprehensive toolkit to generate recurring revenue and comes backed by the largest partner network in the industry. Whether you're a full-service or interactive shop, the Agency Edition is comprehensive enough to meet your needs.
With our Agency Edition, you have the flexibility to manage an email program on behalf of your clients, or you work collaboratively by letting them access the software directly—while still maintaining your brand with a white label. From email marketing to SMS to web landing pages, ExactTarget's Agency Edition provides cutting-edge communication solutions to enhance your client offering.
Highlights of ExactTarget's Agency Edition
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Content. Advanced paste HTML email and content creation tools ensure creative shops can provide the best designs for their clients.
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Subscribers. Delivering one-to-one messages to subscribers is easy with the included profile attribute and segmentation features. For continued list growth, viral marketing tools, and opt-in forms are available, too.
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Delivery. Agency Edition users benefit from our industry-leading deliverability and monitoring assistance, automated content and list detectives, and other tools to ensure compliance and maximum deliverability rates.
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Tracking. A single console provides robust, real-time tracking and graphical reporting to ensure results can be analyzed to drive future campaign improvements.
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Integration. Seamless web analytics integrations with Omniture, CoreMetrics, and WebTrends are available. Optional access to our open, flexible APIs means digital communication efforts can be easily automated for clients.
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Interactio
ns. From account alerts to website download confirmations, our triggered messaging capabilities allow both B2B and B2C clients to glean more value from every interaction.
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Administration. Easily manage client permissions and account configurations with our administration tools. And Agency Edition clients receive ongoing education and unique resources, including a dedicated Agency Partner Portal.