Your email marketing efforts are intended to generate results. That's why measuring and taking action on your results is an increasingly critical component of successful marketing. Today, results are measurable and customer behavior trackable when organizations utilize web analytics solutions. However, having insight into your customer behavior is only half the battle - the data needs to be actionable as well. That's why ExactTarget has joined forces with industry-leading Web Analytics vendors.
Omniture is a leading provider of online business optimization software. Omniture's software, delivered to customers through hosted, on-demand services, offers an easier and more flexible way to manage online analytics, multi-channel and off-line business initiatives without costly investments in IT infrastructure.
Learn More about the Omniture and ExactTarget Integration
With an uncompromising focus on delivering the most accurate and actionable metrics, WebTrends enables thousands of web-smart organizations to easily improve campaign performance and website conversion as well as build stronger relationships with their customers.
Learn More about the WebTrends and ExactTarget Integration
CoreMetrics is the leading provider of on-demand web analytics and prcision marketing solutions, offering the industry's only web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles.
Learn More about the CoreMetrics and ExactTarget Integration
HitsLink from Net Applications with over 1.6 million current users is the leading Enterprise level Analytics solution. HitsLink provides the only real-time Enterprise Analytics designed with campaign tracking, user customizable dashboards, standard and custom reports with automated email scheduling, and click fraud detection and alerts that can fit into any organization’s budget. Find out more at http://ExactTarget.HitsLink.com.
Unica Corporation (Nasdaq: UNCA) is a leading global provider of enterprise marketing management (EMM) software and services. The most comprehensive EMM suite on the market today, Unica's Affinium(R) software streamlines the entire marketing process from analysis and planning to project management, execution and measurement. More than 600 companies worldwide depend on Unica for their enterprise marketing management solution.
Unica is headquartered in Waltham, Mass. with offices around the globe. For more information, visit www.unica.com