ExactTarget’s Integrated Partners utilize the power of our framework to build and deploy productized integrations between our industry-leading solution and their own software solution. As an Integrated Partner, you allow organizations to achieve streamlined marketing processes while benefiting from best-of-breed software applications.
The Ideal Candidate for the ExactTarget Integrated Partner Program
Independent Software Vendors (ISVs) that have complementary technology to the ExactTarget solution and have appropriate resources to develop, test, and maintain the integration are the ideal candidates for the ExactTarget Integrated Partner program. Those organizations that have mechanisms to support co-marketing and co-selling opportunities of the solution will benefit the most from a partnership with ExactTarget.
Why Should You Partner with ExactTarget?
ExactTarget Integrated Partners benefit from a variety of joint marketing and co-selling opportunities, such as:
- Listing on the ExactTarget Extensions Network – a public facing showcase of ExactTarget built-and-certified integrations
- Access to ExactTarget’s API documentation, Developer Community, and Development Environment to develop, test, and maintain a productized integration
- Participation in a variety of ExactTarget supported marketing initiatives, including press releases, case studies, webinars, and sell sheets
- Opportunities to educate members of the ExactTarget sales organization and client-facing employees about your integration, and the value it provides to our joint clients and prospects
- Networking opportunities with members of ExactTarget's sales organization and client-facing employees
- Ability to grow each other’s business through a mutual referral agreement that encourage lead sharing and co-selling opportunities
To learn more about the ExactTarget Integrated Partner program visit the ExactTarget Extensions Network.