Jeanniey Mullen
Founder of the Email Experience Council (eec) and Global Executive Vice President and Chief Marketing Officer for Zinio Systems and VIV Magazine

Mullen, who is the founder and executive chairwoman of the Email Experience Council (eec), which is DMA’s email marketing arm, just moved to Zinio Systems and VIV Magazine, where she is global executive vice president and chief marketing officer. Prior to this move, Mullen was senior partner of global email marketing and digital dialogue services at OgilvyOne worldwide. There she established and lead the global email practice across all clients.

Prior to joining OgilvyOne, Mullen founded and ran her own interactive agency. Before that, she served as the chief marketing officer and executive vice president at Avalon Digital Marketing Systems, where she helped launch one of the first B-to-B email platforms that incorporated on-demand video into the email message. She is recognized in the industry as pioneering the first international email marketing practice inside a global agency while at Grey Direct. In addition to her active role in the eec, Mullen is a columnist for ClickZ, has published numerous white papers and best practice guides, and is a frequent speaker on the topics of email marketing and the infusion of face to face marketing online.

Aaron Kahlow
Aaron Kahlow - Chairman & Founder of the Online Marketing Summit

Aaron Kahlow serves Chairman & Founder of the Online Marketing Summit as well as Managing Partner of BusinessOnLine, a leader in the Search & Usability space. Having delivered over 170 seminars nationwide and frequently quoted in such publications as Industry Week, BtoBOnline, and BusinessWeek, Aaron is a recognized authority on the subjects of Web Site Usability, Search Engine Optimization, Web Analytics and overall Web Strategy. Most recently, Kahlow was named as one of the “Top 40 entrepreneurs under the age of 40” by Metropolitan Magazine. He also serves on the International Board of Directors for the Business Marketers Association (BMA) as Chair of Interactive Community Education.

Aaron Kahlow is considered one of the leading Online Marketing educators in his efforts as the founder and chair of the Online Marketing Summit. His efforts to translate the Online Marketing technology jargon into simple and easy to understand marketing and business terms is what has made is speaking and education efforts in Search Engine Optimization, Web Analytics, Social Media, Website Usability, and integrating Online Marketing planning and Strategy into the overall marketing and business strategy so highly sought after. Additionally, Aaron is the CEO and Managing Partner for BuisnessOnline a leading website solutions agency.

Jeanne S. Jennings
Principal of JeanneJennings.com, Inc. an email marketing consultancy and author of The Email Marketing Kit

Jeanne helps enterprises large and small become more effective and more profitable online. She has over 18 years of experience in the online marketing and product development world, beginning with CompuServe in the late 1980s. Clients include Hasbro, Mayo Clinic, Siemens AG, The U.S. Chamber of Commerce, Verizon and Weight Watchers International.

Prior to starting her consulting business more than six years ago, Jeanne was Director of Email Product Development for Reed Business Information (formerly Cahners), a subsidiary of Reed Elsevier and one of the largest B-to-B publishers in the United States. Here she oversaw a team that developed and/or revamped over 170 unique email newsletter titles, as well as numerous direct response and other campaigns conducted via email. Under Jeanne’s guidance, Reed sent more than 7 million email messages to over 2 million unique addresses each month.

Jeanne’s book, The Email Marketing Kit: The Ultimate Email Marketer’s Bible, was published in 2007 by SitePoint. Since 2001 she has authored a twice-monthly column on email marketing for ClickZ Experts. Jeanne is a frequent contributor to industry publications as well as a sought-after speaker on email marketing.

Brent Hieggelke
Vice President of Strategic Marketing, Omniture

Brent is an award-winning marketer, and frequent speaker, with 20 years experience across media, financial services, high tech, with 13 years experience in digital marketing. Brent came to Omniture as part of the Touch Clarity acquisition where he was CMO. Brent is now VP of Strategic Marketing for Omniture. Before Touch Clarity, Brent spent over 6 years as VP Marketing for WebTrends, where Brent was instrumental in growing and evangelizing the web analytics category. Prior to WebTrends, Brent was VP Marketing at ABC Technologies, which was acquired by SAS Institute.

Brent was founder and associate publisher of Chicago-based New City Communications and spent two years in Mergers and Acquisitions of Morgan Stanley. In 2003, Brent was chosen by B2B Magazine as one of the Top 100 B2B Marketers in North America.

Christopher Duskin
Sr. Director of Product Marketing, Omniture

Christopher Duskin, senior director of product marketing is responsible for developing and leading marketing efforts for Omniture¹s conversion suite software solutions.  He is a leading expert in Web site testing, content targeting, and optimization.  Chris came to Omniture through the acquisition of Offermatica in 2007 where he was the director of product marketing. Prior to Offermatica, Chris helped define product direction and customer solutions at DBO2, a SaaS and predictive modeling solutions company.  Chris has a BA in Economics from Trinity College in Hartford, CT and a MA in Science and Technology Policy from George Washington University in Washington, D.C.

Jeffrey K. Rohrs
Vice President Marketing, ExactTarget

As equal parts marketing strategist, hands-on tactician, and admitted “recovering attorney,” Jeff’s career has been driven by a desire to help companies optimize their online marketing efforts. His expertise spans the areas of website development, email marketing, search engine marketing, blogging, online video, and emerging social media.

Prior to joining ExactTarget in 2007, Jeff was president of Optiem, a full-service digital marketing agency. While at Optiem, Jeff developed interactive marketing strategies for a wide range of clients including American Greetings, Sherwin-Williams, Things Remembered, Insurance.com, and Calphalon. Some of Jeff’s accomplishments include:

• Conducting one of the email marketing industry’s first email audits for Optiem’s client (as profiled in Marketing Sherpa).
• Authoring The Sausage Manifesto, an open letter to Google, Yahoo, and other paid search networks about their uneven response to the click fraud problem.
• Contributing to the strategy for the Cuyahoga County Public Library Website which won Ektron’s 2006 Website of the Year honors.
• Moderating legal, issues track, and other sessions at Incisive Media’s Search Engine Strategies conferences (since 2001) and Third Door Media’s Search Marketing Expo (since 2007).
• Speaking at a wide variety of industry conferences including the EEC’s Email Evolution Conference (2008), Search Marketing World (Ireland, 2007), Webmaster World’s PubCon (2006), and Marketing Sherpa’s Email Summit (2006).

In his current role, Jeff oversees ExactTarget’s Agency Partner program and helps guide the company’s thought-leadership efforts. Occasionally, you can catch him blogging about The Four Rights of Email Marketing.

Jeff received his J.D. and Masters in Mass Communication from Boston University. His undergraduate degree is from Miami University, where he currently serves on the Advisory Board for the school's Armstrong Interactive Media Studies Institute.

Joel Book 
Director of eMarketing Education, ExactTarget

An industry veteran with more than 30 years of experience in database marketing, Joel serves as ExactTarget’s “eMarketing Evangelist” and teaches organizations how to use email to improve marketing and sales performance. He is consistently rated as one of the top speakers in the industry, and his action-packed presentations are known to help marketers “get more juice from the squeeze.”

Prior to joining ExactTarget, Joel served as Director of CRM Consulting for PrimeResponse in Cambridge, Massachusetts. Before joining PrimeResponse, Joel was Director of the Integrated Marketing Solutions practice for DiaLogos, a Boston based consultancy specializing in eMarketing solutions for customer acquisition, retention and growth.

Joel is a graduate of the University of Illinois, where he earned a B.S. in Marketing Communications. He speaks at numerous national conferences, including those produced by The Direct Marketing Association and the Business Marketing Association, as well as events sponsored WebTrends, Salesforce.com and Microsoft. Joel is a member of the DMA, the Email Experience Council, and the BMA.