June 10

 

Dallas, TX

9:00 AM - 5:00 PM

Dallas Seminar Location:

etweb/route1to1/hotel/Dallas_Frame.jpgHilton Anatole 
2201 Stemmons Freeway
Dallas, TX 75207
Google Map Directions
(214) 748-1200

View Full Dallas Agenda 

Dallas B2B & B2C Tracks Snapshot:

B2B Track   B2C Track

Email: The XFactor of Effective CRM

Joel Book, ExactTarget’s Director of eMarketing Education, shares how smart organizations are using email and CRM (Customer Relationship Management) technology to accelerate sales, keep customers engaged, and build brand loyalty.

B2B Email Success Stories

Interviews with B2B marketers who have
successfully harnessed email to achieve their
business objectives.

Presenters:
Nicole Buraglio, Interactive Marketing Manager, Hanley Wood Exhibitions

Michele Houde McMahon
Director, OnDemand Operations, Ariba Inc.

 

The Subscriber Rules! How Permission Increases Email Performance

Join Jeffrey K. Rohrs, ExactTarget’s Vice President of Marketing, as he explores the power of permission and how sometimes, if you love your subscribers & want to increase your ROI, you must set them free.



B2C Email Success Stories

Interviews with B2C marketers who have
successfully harnessed email to achieve their
business objectives.

Presenters:
Brad Nash, Senior Marketing Manager, hotels.com 

John South, Managing Principal, Razor Business Strategy Consultants 



Dallas Seminar Sponsors:


 Email Data Source
Tour Sponsor