Check Out ExactTarget Perspective
With ExactTarget Perspective, you can get your email marketing tips and tricks in
a convenient video magazine each month. The best part? Unlike traditional magazines,
you don’t have to flip through fifty pages of ads before you get to the good stuff.
And there are no perfume samples to give you a headache.
From enticing subject lines to exhaustive testing, email design is multi-faceted
and constantly changing. In this issue of ExactTarget Perspective, join our designers
as they share tips for creating highly effective emails, and find out how an expertly
crafted email gets noticed in a noisy inbox.
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Building a Better List
Watch this issue of ExactTarget Perspective as Brett Brewer, Director of Strategic
Services, suggests five concrete ways to grow a healthy list by finding your best
subscribers, enticing them to opt-in, and quickly rewarding them with clear communication
and special incentives.
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Email Basics Best Practices
It’s time to get back to the basics. Whether you’re new to email marketing or simply
looking for a concise refresher on the “essentials” of an effective email program,
this month's ExactTarget Perspective is packed with practical information and expert
advice to ensure you’re ready for success this year.
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2008 Email Marketing Trends
With 2008 right around the corner, you’re probably thinking about how to improve
your email marketing campaigns. So are we. Join ExactTarget’s thought leaders and
innovators as they discuss their predictions for the hottest email marketing trends
of the New Year.
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From Good to Great
Testing. You may not have time for it. Most of us don’t. But it can help produce
substantial results. This month’s ExactTarget Perspective outlines CareerBuilder.com’s
commitment to email marketing testing strategies and the amazing results it produced.
Maybe it’s time to make the time.
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