ExactTarget Landing Pages let you:
• Create. Flexible, creative development options give you unlimited
design freedom.
Use Paste HTML to design a custom landing page or use the Layout Generator to
select a pre-existing Quick Page Layout template.
• Personalize. Build a highly relevant subscriber message by leveraging Dynamic Content, personalization strings, AMPscript, and Data Extensions with your subscriber data. Just like email, these tools can be used to build a subscriber-specific Landing Page.
• Measure Performance. Analyze your Landing Page performance with detailed track linking. Link tracking data is available in a single screen,
so page level
URL click activity is recorded to help facilitate timely subscriber follow-up.
• Recycle. With ExactTarget's content storage options, there's no need to reinvent the wheel. Use the copy and images you've created for your emails, and store Landing Page content within the ExactTarget Portfolio and Image folders.
ExactTarget Landing Pages lets you create an online presence for:
• Whitepaper Download Confirmations
• Webinar Sign-Ups
• Product Launches or
New Product Offers
• Campaign-Specific Communications |
• Automatic CRM Program Population
• Effective SEO Practices
• Limited Promotions, such as
Holiday or Event Offers |