 |
October InSight: Email Marketing Trends for Fall
Earlier this month, 500+ email marketers from around the world converged in Indianapolis for Connections '07, ExactTarget's user conference. This was an amazing opportunity to hear today's hot trends, challenges and successes directly from some of the best and brightest marketers, partners and developers.
Your October InSight delivers these hot trends to your inbox — including our OEM Solution, Web 2.0 and social media, email rendering issues and more. For real-life examples of customer success, make sure you read our two hot-off-the-press case studies featuring DTE Energy and OEM partner Global Cloud.
This month's newsletter is so full of great resources that we're sure it has something to flatter email marketers of all shapes and sizes. Enjoy!
|
|
|
Conference Highlight: Evolution of Dance...Live!
If you're a fan of YouTube, chances are you've seen Judson Laipply's hit "Evolution of Dance." ExactTarget brought the Web 2.0 phenomena to center stage with a live performance at our user conference awards dinner. We've heard from many attendees this was a highlight of the conference, so give yourself a five-minute break, sit back and prepare to be entertained!
|
|
|
Upcoming Events: Join Us
 |
Ad:tech NY
November 5 - 6, 2007
New York City, NY
From the high level overview keynotes to the performance focused workshops to the technologies showcased on the show floor — it's all here, under one roof. Be sure to stop by booth #2219!
|
 |
Email Insider Summit
December 9 - 12, 2007
Park City, UT
The Email Insider Summit is a totally unique event where the biggest brands and brightest minds caucus for three days on the state of email marketing. |
|
|
|
|
Take it From Us: Much Ado About Yahoo!
Ashley Sales, Manager, Marketing Communications
If you send email to Yahoo subscribers, chances are you've heard of the recent rendering issues within Yahoo Classic. The email experience council's RetailEmail blog helped identify the issue and the workaround to prevent it, while Pivotal Veracity confirmed via their testing that the coding solution listed here is indeed correct (so if you're looking for the solution, make sure to check out the blog!)....Get the Rest
|
|
|
BusinessWeek's Debate Room Takes on Email
Will Web 2.0 applications unseat email as the primary medium for business communications?
That's the question BusinessWeek's Debate Room posed to Scott Dorsey, ExactTarget's CEO, and Robert Scoble, a noted author & Web 2.0 blogger. While you can guess where Scott stands on the issue, the resulting Debate Room article and reader comments are well worth a read. For a more Web 2.0-centric take on the issue, be sure to also check out the comments on Robert's blog, Scobelizer.
|
|
|
|
Ask the Expert: Deliverability
David Cummings, Deliverability Consultant
Question: All of my subscribers have opted-in to receive my emails. So why am I getting complaints?
Answer: The answer to this question is another question: "Are your subscribers still engaged?" There is a difference between opting-in to receive communications and being engaged with them. Quite often, those subscribers who report complaints are the very subscribers who are unengaged with your emails... Get the Rest
|
|
|
|
|
|
|
|
|
|
|
|
|
 |
|
|
Download DTE Energy, Co
Case Study
Download the Global Cloud
Case Study
|
|
|
|
|
|
Over 600 Email Marketers
Know Their Score...Do You?
Take the Email Marketing Quick eValuation!
|
|
|
|
|
|
|
|
|
Know someone who would benefit from email marketing insights?
Spread the news by forwarding ExactTarget InSight to them!
|
|
|
|
|
Ask the Expert: Design
Tim Siukola, Senior Email Campaign Manager
Question: What is the importance of testing, and what are some tips to help in my testing efforts?
Answer: Testing is especially important when it comes to email rendering. There are a host of email clients out there — and each of them will display your email differently. Sending a test to only yourself or an internal team all running on Outlook 2003 simply won't cut it. You have to make sure that the majority of your subscribers see what you want them to see... Get the Rest
|
|
|
Ask the Expert: Integration
Jessica Koch, Integration Consultant
Question: How can I use subscriber attribute data valid for only one send?
Answer: Do you have emails in which you need to send attribute data, but that data is only valid for that one email send? If so, then our Triggered Sends on the Interactions framework could be the solution for you. Triggered Sends are intended to be used when an external trigger initializes the email send.... Get the Rest
|
|
|
| © 2007 ExactTarget Email Marketing. All Rights Reserved. |
www.ExactTarget.com |
|
|
|
