September InSight: It's All About Value

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Chances are that your email marketing program is designed to generate subscriber value...which in turn creates value for your business.  This month's InSight is all about value, too — what's the value of your current email program, and how can you add more in the future? 

Start by taking the Email Marketing Quick eValuation,  a complimentary new tool available to InSight subscribers.  Designed by ExactTarget's email strategists, the Quick eValuation identifies the true value of your email program today – and delivers actionable recommendations so you can improve tomorrow.

Check out the video below or jump right in and start the Quick eValuation.  And in the spirit of adding value, you'll notice a new column this month called Take it From Us, which provides a candid look at ExactTarget's own email marketing efforts so you can learn about successes (and setbacks!) directly from the source.

Answer: While there's no single way to reinvigorate a flagging email campaign, there are a number of concrete steps that you can take to spark your creativity and approach your email marketing efforts with fresh eyes...Get the Rest

Answer: Using integration to add value to your email program is easier than you think. Chances are, your subscribers value convenience and like to feel as though you know them on an individual basis (who doesn’t?). An easy way to make your subscribers feel valued as individuals is to populate your landing pages with the information you already have about them.... Get the Rest

  Brand New Tool

Take the Quick eValuation

  Have Questions?