Connections : ExactTarget User Conference | September 23-25, 2008, Indianapolis, Indiana USA

Agenda: Conference & Expo Connections '08


Sunday, September 21st
4:00–7:00pm	Registration
Monday, September 22nd
7:30am–2:00pm	Registration
4:00–7:00pm	Registration
Tuesday, September 23rd
9:00am–5:00pm	Registration
9:00am–5:30pm	Expo Hall Open
12:00–1:00pm	Light lunch
1:00pm–5:00pm	General Sessions
	Session Description	Session Type	Speaker Name(s)
1:00–1:15pm	Opening Video
1:15-1:45pm	Welcome to Connections '08! Wow! What a Year it's Been!	Welcome	Scott Dorsey, CEO, ExactTarget
1:45-2:15pm	Digital One-to-One Marketing Digital Marketing is changing the way we build brands and communities. Learn what ExactTarget is doing to provide the technology you need to excel in the "Age of Engagement."	Keynote	Scott McCorkle, VP Technology, ExactTarget
2:15-2:45pm	The New eMarketing Essentials Subscribers Rule in The Age of Engagement and How a New Digital Marketing Framework can Optimize How You Attract, Engage and Retain Customers	Keynote	Joel Book, Director, eMarketing Education Jeffry Rohrs, VP Marketing
2:45-3:15pm	Break
3:15-4:15pm	Better Technology. Better Service. Papa John's. On May 7th, Papa John's Surpassed $1MM in Online Sales. Learn how Papa John's Uses Its New Online Ordering Technology to Drive Sales by Serving Customers Better.	Keynote	Nigel Travis, CEO, Papa John's
4:15-5:15pm	Conversational Marketing How to Engage Marketing Weary Consumers with the Power of Community, Dialogue and Partnership.	Keynote	Joseph Jaffe, Founder and President, CRAYON Author: "Join the Conversation - The New Marketing Model"
5:15-5:30pm	Connections '08 Welcome Reception Preview		Joel Book, Director eMarketing Education, ExactTarget
	Opening Reception
6:15-7:15pm	Media Briefing		Darrin Gray, VP Marketing, All Pro Dad Scott Dorsey, CEO, ExactTarget
7:30-8:30pm	Connections '08 Welcome Reception Lucas Oil Stadium	Keynote	Tony Dungy, Head Coach, Indianapolis Colts
Wednesday, September 24th
7:30am–6:00pm	Registration
7:30am–6:00pm	Expo Hall Open
7:30–8:30am	Breakfast
Breakout Sessions	See Below for Full Session Descriptions
	Strategy Track	Execution Track	Developer Track
8:30–9:30am	One-to-One Marketing Strategy	Testing for Success	ExactTarget Web Services
9:45–10:45am	Building Your Subscriber Database	Effective Email Design	SOAP API Best Practices
10:45–11:15am	Break
11:15am–12:15pm	Email Marketing on a Global Scale	eNewsletter Design	Advanced Dynamic Messaging
12:15–1:30pm	Lunch
1:30–2:30pm	Email Marketing for SMBs	Smart Design for Smart Phones	Embedded Email Solutions
2:45–3:45pm	Engage Customers with Mobile Marketing	Effective Email Copywriting	ExactTarget's APIs
3:45–4:15pm	Break
4:15–5:15pm	Building a World-Class CRM Strategy	The Analytic Marketer	Transactional Email
5:15–6:00pm	Break - Expo Area Open
6:30–10:00pm	ExactTarget Awards Dinner and Live Entertainment at Conseco Fieldhouse
Thursday, September 25th
7:00–8:00am	Continental Breakfast
8:00am–2:00pm	Expo Hall Open
8:00am–12:00pm	General Sessions
	Session Description	Session Type	Speaker Name(s)
8:00–9:00am	ExactTarget's Product RoadMap The Next Generation of Interactive Marketing requires Technologies that are innovative and intergrated. Learn what ExactTarget is doing to ensure you're ready!	Keynote	Scott McCorkle, VP Technology, ExactTarget
9:00–10:00am	Subscribers Rule Reputation and Relevance! Optimizing one-to-one marketing by understanding consumer channels and preferences.	Panel	Moderator Chip House Michael Bloxham, Director of Insight and Research, Ball State University David Daniels, Director of Research, Jupiter Research Morgan Stewart, Director of Research, ExactTarget
10:00–10:30am	Break
10:30–11:00am	Email Marketing in a Web 2.0 World Veteran Marketers discuss why email has become the Connective Tissue of one-to-one marketing.	Panel	Moderator Tim Kopp Platinum Sponsor 1: Speaker TBD Platinum Sponsor 2: Speaker TBD Platinum Sponsor 3: Speaker TBD
11:00-12:00pm	Entrepreneurship and the American Dream	Keynote	Christopher Gardner, Author, The Pursuit of Happyness
12:00–12:15pm	Thank You for Attending Connections '08!	Solo Presentation	Scott Dorsey, CEO, ExactTarget
12:15–12:30pm	Closing Video
12:30–1:30pm	Lunch in Exposition Hall
Tracks and Sessions Strategy Track - Planning It Sessions in the Strategy Track are Focused on Planning 1-to-1 Marketing Programs One-to-One Marketing Strategy Creating a Successful Marketing Plan in Four Easy Steps Description: Discover a four-point framework for creating a successful one-to-one marketing strategy. Building Your Subscriber Database Proven Techniques to Acquire and Engage Email, SMS, & Voice Subscribers Description: Learn how to acquire and engage new subscribers across emerging digital communication channels. Email Marketing on a Global Scale Creating a Sustainable Global Strategy for One-to-One Communications Description: Learn how to raise the global profile of your email marketing strategy with ExactTarget international sending tools. Email Marketing for SMBs How Small and Mid-Size Businesses Use Email to Maximize Return-on-Customer Description: Learn how small and mid-size businesses employ email marketing strategies to increase customer engagement and response. Mobile Marketing Engage Customers, Drive Response, and Increase Revenue Description: Explore the world of mobile email marketing and learn tips and tricks to create a strategy that produces results. Building a World-Class CRM Strategy Discover the Power of an Integrated CRM Solution Description: Learn how to use email and CRM to improve your marketing strategy and create new opportunities for your business. Back to Top Execution Track - Doing It Execution Track Sessions are Focused on Implementing 1-to-1 Marketing Programs Testing for Success Use Testing to Improve Email Design and Achieve Results Description: Learn how continual testing can help guide your email design and produce measurable results. Effective Email Design Tips and Tools for Optimized Email Design and Rendering Description: Learn how to use tools like eDesign Optimizer to take the guesswork out of email design and rendering. eNewsletter Design Best Practices Delivering Personalized Content and Effective Design Description: Learn how to increase customer loyalty through highly-relevant eNewsletter content and design. Smart Design for Smart Phones Email Design Tips for Effective Mobile Rendering Description: Learn how to optimize email for smartphone users with this in-depth overview of today's mobile email landscape. Effective Email Copy Writing Creating Content that Cuts Through the Clutter Description: Learn why less is more when it comes to writing engaging email copy. The Analytic Marketer Use Web Analytics to Drive Highly-Targeted Email Content Description: Learn how to use web analytics to drive highly-targeted, closed-loop email marketing messages. Back to Top Solutions Track - What's Possible? Sessions in the Solutions Track Feature Innovative Applications of ExactTarget for 1-to-1 Marketing Web Analytics & Email Re-Marketing Solutions Showcase Description: Learn how you can reclaim "lost" conversions by using web analytics to drive targeted re-marketing emails. Event-Triggered Email Solutions Showcase Description: Learn how to automate commercial and transactional event-triggered emails from website registrations to product alerts. Lead Nurturing & Email-Enabled CRM Solutions Showcase Description: Learn how to use email-enabled CRM systems to enhance lead nurturing and drive conversions. Enterprise Email Marketing Solutions Showcase Description: Learn how to control email to increase sales, optimize marketing investments, and strengthen relationships throughout your organization. Email & Live Content Solutions Showcase Description: Learn how to use Live Content including eCoupons, email advertising, and more to optimize response. Mobile Marketing Solutions Showcase Description: Learn how to optimize your emails for smartphones' rendering and deliverability nuances. Back to Top Developer Track - Coding It The Developer Track is Specifically Designed for Software Developers Who Use ExactTarget APIs ExactTarget Web Services Architecting Your Own Productized ExactTarget Integration Description: Learn how to use ExactTarget Web Services to architect your own productized integration. See real-world examples from Rick Caldwell at PerfectWeddingGuide.com and ExactTarget’s productized integration to MSCRM. General Best Practices for Utilizing ExactTarget via Our SOAP API Description: Learn the ins and outs of ExactTarget's SOAP API from authentication to full integration. Advanced Dynamic Messaging Driving Dynamic Content with AMP Script, Functions, & Relational Data Description: Learn how to use AMP Script, functions, relational data, and data extensions functionality to power advanced Dynamic Content. Embedded Email Solutions Harnessing the Power of ExactTarget "Inside" Existing Software Description: Learn from customers using ExactTarget Embedded to offer industry-leading communication functionality within existing software applications. ExactTarget's APIs Past, Present, and Future Description: The history behind our API, an overview of what we have today, and the vision for ExactTarget's APIs—including a sneak peak into new features coming soon. Transactional Email Automating Event-Triggered Email Description: Make the most of time and resources by automating event-triggered emails using ExactTarget's Transactional Email Engine. Back to Top

Tracks and Sessions